Fruit Love Island Dramas Guide 2026 Endless Short Dramas

A Kyiv Studio Puts Its Wager on the Vertical Drama

TV was not how Holywater got its start. Bogdan Nesvit and Anatolii Kasianov set up the business in 2020 in Kyiv, Ukraine, and its portfolio still looks more like a lab for mobile entertainment than a streaming platform. Beside My Drama sit My Passion for books, My Muse for AI and FreeBits. It is telling that the lineup is this broad, since it shows a company that sees video as one consumer product among several rather than its entire identity. The wager it ultimately made was on the vertical drama, a format that started in China as duanju and is framed 9:16 for a phone aifruitloveisland.org held upright. Breaking into this market was daring for a small Ukrainian business, since the genre’s leading names were backed by Chinese and Singaporean groups.

The My Drama App Goes Live in Spring 2024

The precise launch date of the My Drama app hinges on which record you trust, but the app arrived in spring 2024. Per TechCrunch, the launch happened in April, whereas Google Play lists March 13, 2024, and the App Store lists May 9, 2024. Judging by the gap between those store dates, Android probably came first and the iPhone version followed about two months later. The genre’s favorite tropes filled the first slate. The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss were among the early titles, and their names tell you most of what you need to know about the mood. It was not the stories themselves that eventually set the company apart, but the partner it would soon be producing them with.

A Fox Deal, a $22M Round and a Webby

In October 2025, My Drama ceased to be a startup curiosity. In a deal that came with a commitment to make more than 200 vertical titles over two years, Fox Entertainment acquired an equity stake in Holywater. A $22M funding round led by Horizon Capital came three months later, in January 2026, when Holywater raised the money. Among the Fox-produced titles on the service are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A Webby Award for Best Streaming Service from 2025 is also held by the company, which displays it on its App Store listing. Few rivals can boast what these milestones give My Drama, namely a big American studio serving as both shareholder and producer.

My Drama: The Fact File

If you only have a minute, the table below is the condensed version of the story. It gathers in one place the details on ownership, legal matters, platforms and pricing that count most to newcomers. Prices are the ones listed in the US App Store as of September 2026. They vary by country, platform and promotion, so use them as a guide rather than a quote. The install number refers to Google Play, where the app lists 5M+ downloads. Which legal entity you contract with is determined by where you live, a point that becomes relevant if you ever need to contest a charge.

Item	Specifics
Parent company	Holywater (founded in Kyiv, Ukraine, in 2020)
Founded by	Bogdan Nesvit and Anatolii Kasianov
Companion apps	My Passion (books), My Muse (AI), FreeBits
Contracting entity, US users	XOLY LIMITED (Delaware)
Legal entity for other users	Holy Water Limited (Nicosia, Cyprus)
Launch	Spring 2024 (Google Play: March 13; App Store: May 9)
Devices	iPhone, iPad, Apple TV (tvOS 18+), Vision Pro, Android, web
Android installs	Google Play: 5M+
Full access pass	About $19.99 per week, renewing automatically
Coin bundles	Roughly $4.99 to $24.99
Premium tier	About $4.99 to $9.99
Studio backer	Fox Entertainment, equity stake held since October 2025, 200+ titles over two years
Investment	$22M raised in January 2026, led by Horizon Capital
Recognition	Webby Award, Best Streaming Service, 2025

How Watching on My Drama Plays Out

At its heart, the experience is the same one the entire category is built on. In this genre, episodes usually last a minute or two before a cliffhanger pushes you toward the next one, and they are vertical, sized for a phone held upright. With series often running anywhere from 20 to 100 episodes, one story can quietly eat up an evening in bite-sized pieces. The range of screens it supports is where this drama app truly stands out. As well as iPhone, iPad and Android, the app is listed for Apple TV running tvOS 18 or later and for Vision Pro. By comparison, ReelShort’s App Store listing shows no Apple TV version at all, so that big-screen option is less common than you might expect. Admittedly, a 9:16 frame will never fill a widescreen TV, yet the option turns a solo phone habit into something a couple can watch together.

Content-wise, the library mixes Holywater’s own early productions with the growing Fox slate. Titles like Billionaire Blackmail and Bound by Obsession show that the Fox releases stick close to the genre’s established formula. Scale is where the candid caveat comes in. The app shows 5M+ installs on Google Play, a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap reveals where My Drama stands in 2026: a well-funded challenger rather than the category leader.

What My Drama Costs in 2026: Plans and Prices

Access is sold in three ways, and the key figure is the weekly pass. In the US App Store as of September 2026, “My Drama: Full Access” costs roughly $19.99 per week. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which places My Drama on par with them. To unlock individual episodes, there are coin packs running from around $4.99 to $24.99. With a separate Premium tier listed at around $4.99 to $9.99, lighter viewers have lower-cost entry points than the full pass. Until you cancel it, the weekly subscription keeps renewing, just as its rivals’ plans do. The figure on your own device may be different, because prices change by country, platform and promotion. Do the math before you commit, because four renewals of a $19.99 weekly pass add up to about $80 a month.

Terms Worth Knowing Before You Pay

The fine print in My Drama’s terms of use warrants more attention than most viewers give it. Every coin purchase is final, which means no easy refund if a series lets you down after you unlock it. In addition, coins are forfeited after 12 months of inactivity, so a balance you ignore for a year can simply disappear. Whatever you buy on the web is labeled non-refundable except where the law requires otherwise. For viewers in the EU and UK, there is a 14-day right of withdrawal, which reflects the consumer rules in those markets. Deleting the app does not cancel your subscription, and the terms say this clearly, which is the most important point of all. Android users use the Subscriptions menu in Google Play, while on an iPhone you cancel under Settings, then your name, then Subscriptions. Refunds for store purchases are dealt with by Apple or Google, not by Holywater.

It is also wise to know exactly who stands on the other side of the contract. US users deal with XOLY LIMITED, a Delaware company, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. A further warning applies here as much as to any vertical drama app. Modded APKs, unlimited coins and free coin generators are promised by unofficial sites, and those sites are not a safe way to watch anything. Cancelling the pass, not hunting for a hack, is the proper move if the price feels too high.

Verdict: A Challenger With Hollywood in Its Corner

By install counts, My Drama is not close to being the largest vertical drama app. What it has instead is an uncommon combination: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. ReelShort, for one, does not list Apple TV support, which makes it the practical upside for My Drama viewers. The catch is the same one that affects every rival, namely a weekly pass of roughly $19.99 that renews quietly in the background. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious pick. If you want Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. Either way, cancel through your store account rather than trusting the delete button, and set a reminder the day you subscribe.